Version 2.5, published , 18 Dec 2025
In order to apply for our affiliate program, you will need to read, understand and accept these terms and conditions. If you do not agree with the terms and conditions do not continue with your application. Should you have any questions regarding our affiliate program please contact for further information.
1. Agreement
1.1 This document (the "Agreement") outlines the terms and conditions agreed between us, Palatial Affiliates - PALATIAL LEISURE LIMITED reg. no. 02794499, having its registered address at The Great Yarmouth Palace, Church Plain, Great Yarmouth, Norfolk, NR30 1PL (referred to herein as "Palatial Affiliates", "we" "us" or "our") and you (referred to herein as "you", "your" or "affiliate"), in respect to your application to join our affiliate program and to promote the thepalaces.com website and our services.
1.2 Palatial Affiliates reserves the right to update or modify this Agreement by notice via message to your email address 5 days in prior to any changes being implemented and presented online at the site within the section of affiliate terms and conditions. Should you not agree to the changes you are required to terminate this Agreement in accordance with the terms within this agreement. Details of any changes to the terms and conditions will be published in clause 15 within this agreement available in updated version on thepalaces.com. If you continue to participate in our affiliate program also after changes to the agreement has been posted this will be constituted as a binding acceptance of such changes by you.
1.3 Application Process. To be considered for our affiliate program, you must complete our online application form and agree to these terms and conditions. Our team will review your application to ensure it aligns with our brand values and compliance standards. Following this review, we will notify you of the outcome via email. For applications that meet our partnership criteria, a member of our team may contact you to discuss your application in more detail.Please note that Palatial Affiliates reserves the right, at its sole discretion, to accept or decline any application. Upon acceptance into the program, you will be bound by the terms of this agreement and will receive further information to begin our partnership.
2. Definitions
In this Agreement unless the context otherwise requires:
"Affiliate" means you, the person or entity, who applies to participate in the Affiliate Program.
"Sub-Affiliate" means an individual and/or entity that an Affiliate directs in any appropriate manner to Palatial Affiliates and who can be linked to the Affiliate's unique Affiliate account / identity, which person or entity becomes an Affiliate of Palatial Affiliates.
"Affiliate Program" means the collaboration between you and us whereby you will promote the Palatial Affiliates Website and create the Links from the Affiliate Website(s) to the Palatial Affiliates Website and thereby be paid a commission as defined under this Agreement depending on the traffic generated to the Website(s) subject to the terms and conditions of this Agreement.
"Affiliate Website(s)" means one or more websites on the Internet which are maintained and operated by the Affiliate.
"Confidential Information" means all information about us which is not publicly known and that is disclosed (by whatever means) by us to you.
"Net Generated Revenues (NGR)" means the sum of Palatial Affiliates 's net revenue generated by all your referrals in the space of a calendar month.
"Net Revenue", calculated on a monthly basis, means the monthly Gross Revenue less costs, which includes but is not limited to: taxes, betting duties, third party commissions/fees for providing games and game software etc, financial transaction fees, bonuses, "loyalty rewards", rakeback, cashbacks and charge backs.
"Intellectual Property Rights" means any and all patents, trademarks, service marks, designs, trade, business or domain names, goodwill associated with the foregoing, e-mail address names, copyright including rights in computer software (in both source and object code) and rights in databases (in each case whether registered or not and any applications to register and rights to apply for registration of any of the foregoing), rights in inventions and web-formatting scripts (including HTML and XML scripts), know-how, trade secrets and other intellectual property rights which may now or in the future subsist in any part of the world including all rights of reversion and the right to sue for and recover damages for past infringements.
"Referred Customers" means Customers who have no prior account with Our Website, and have signed up for an account with us with your affiliate tracking code attached.
"New Depositing Player" means a New Customer / Player who has made a first minimum deposit with Palatial Affiliates where this latter is used for bona fide transactions with an ultimate aim to establish and enter into a normal commercial relationship with Palatial Affiliates within the framework of the Business. The customer registration and the first deposit do not have to be simultaneous.
"Revenue Share" means the percentage share the affiliate will earn from the Net Generated Revenues created by his Referred Customers.
"Your Website" the website which you notify to us on the Affiliate Sign up Form.
"CPA" – means "cost per acquisition". "Acquisition" shall mean the first time deposit ("FTD") of a referred player that meets or exceeds the minimum qualifying deposit amount. Unless otherwise agreed in writing, the minimum qualifying deposit for CPA commission is £10. Palatial Affiliates reserves the right to adjust this threshold for specific promotional periods or individual affiliate agreements.
"Reward Plan" – shall mean the commission structure agreed between Palatial Affiliates and the Affiliate, which may include, but is not limited to: (i) cost per acquisition (CPA) payments for qualifying first-time deposits; (ii) revenue share commissions based on net gaming revenue generated by referred players; (iii) hybrid models combining CPA and revenue share; or (iv) any other mutually agreed commission arrangement. The specific terms of each Affiliate's Reward Plan will be set out in their individual affiliate agreement or as communicated in writing by Palatial Affiliates.
In the case of a Reward Plan with a CPA element, the Company reserves the right to withhold any payments of the Reward Plan for any customer accounts including, but not limited to, bonus abuser customer accounts, suspended and/or closed customer accounts, customer accounts suspended and/or closed due to fraud, customer accounts subject to self-exclusion or any other customer account which the Company in its sole discretion deems it necessary to suspend and/or close.
Accounts that will be excluded from the CPA calculation will be assessed and notified no later than 30 days following the end of the calendar month in which the registration took place but will, where possible, be included in the calculation for the current calendar month if the account characteristics are identified prior to finalising the affiliate account for that month.
3. Linking
3.1 The Links provided to you by Palatial Affiliates should be displayed and used by you in the manner agreed between you and us and you shall not change the form, location or operation of the Links without Palatial Affiliates 's prior written consent.
3.2 Responsible Gambling and Protection of Vulnerable PersonsThe Affiliate acknowledges that Palatial Affiliates operates under strict regulatory requirements and is committed to the highest standards of social responsibility. The Affiliate agrees to comply with the following obligations:(a) Protection of Minors: The Affiliate shall not place any Links on pages, websites, or platforms that are aimed at, or likely to appeal to, persons under the age of 18 years. This includes, but is not limited to, content related to children's entertainment, education, toys, or youth-oriented social media.(b) Responsible Marketing: The Affiliate shall ensure that all marketing materials, content, and promotional activities:
- Do not portray gambling as a solution to financial problems or as an alternative to employment;
- Do not suggest that gambling can enhance personal qualities such as social standing or self-image;
- Do not exploit vulnerable persons, including those experiencing financial hardship, mental health issues, or addiction;
- Include appropriate responsible gambling messaging and links to support resources where required by applicable regulations.
(c) Prohibited Targeting: The Affiliate shall not knowingly target or market to:
- Individuals who have self-excluded from gambling services;
- Individuals identified as problem gamblers or at risk of gambling-related harm;
- Vulnerable groups, including those with known financial difficulties, mental health conditions, or addiction issues.
(d) Compliance with Advertising Standards: The Affiliate shall ensure all marketing activities comply with the UK Advertising Standards Authority (ASA) Code, the Committee of Advertising Practice (CAP) Code, and all applicable gambling advertising regulations.(e) Monitoring and Compliance: Palatial Affiliates reserves the right to monitor, review, and request changes to any of the Affiliate's marketing materials or activities. The Affiliate must promptly comply with any such requests. Failure to do so may result in immediate suspension or termination of this agreement.(f) Regulatory Accountability: The Affiliate acknowledges that Palatial Affiliates may be held accountable by the UK Gambling Commission for the Affiliate's conduct. Any breach of these social responsibility obligations may result in immediate termination of this agreement and forfeiture of any unpaid commissions.
3.3 In the event that you wish to place the Links on websites other than the Your Website, you must first obtain Palatial Affiliates 's written consent.
3.4 If we discover that your use of any Link is not in compliance with the terms of this Agreement, we shall be entitled to take such measures as to render inoperative the Links used by you and to immediately terminate this Agreement without notice to you (see 13.2).
4. Revenue Share And Net Generated Revenue Calculations
4.1 Affiliate Terms will be agreed with the affiliate manager prior to the commencement of the agreement for each affiliate.
4.1.2 The Revenue Share model stipulated in 4.1.1 always applies for the Casino and Sports Betting products.
4.2 Net Generated Revenue is calculated according to the following terms for each of Palatial Affiliates 'products:
a) NGR from Sports Betting is calculated as, the figure resulting from the calculation of the betting revenues generated by your referred Customers actually received by us less the winnings, less any credits, bonus or promotional amounts given to Referred Customers, processing charges, chargebacks, or any uncollectible revenue attributable to the Referred Customers.
b) NGR from Casino is calculated as, the sum total of all your referred Customers' gross bets less payouts (as calculated by Our Website), less any credits, bonus or promotional amounts given to Referred Customers, processing charges, chargebacks, or any uncollectible revenue attributable to the Referred Customers.
c) NGR from Bingo is calculated as the sum total of all ticket purchases made by your referred Customers, less prizes paid out to those Customers (including contributions to community prize pools or jackpot funds), less any credits, bonus tickets, promotional amounts, or free bingo entries given to Referred Customers, less processing charges, chargebacks, or any uncollectible revenue attributable to the Referred Customers. For networked bingo rooms where prize pools are shared across multiple operators, NGR shall be calculated based on the net contribution from your referred Customers to Palatial Affiliates' revenue after accounting for shared prize pool distributions.
We retain the right to change the REVENUE SHARE AND NET GENERATED REVENUE percentage and method of calculation of Revenue Share as we wish in accordance with clause 1.2
5. Forbidden Practices
5.1 You may not in any way offer added rewards of any kind to your Referred Customers without Palatial Affiliates 's prior written consent. If Palatial Affiliates deems you to be in breach of this condition, Palatial Affiliates may terminate your affiliate agreement and seize to pay you any further Revenue Share from your Referred Customers (see Term 13.2).
5.2 Neither you nor your direct relatives (spouse, partner, parent, child or sibling), may under no circumstance receive any Revenue Share on your own or direct relatives' customer account.
5.3 You are forbidden to in any way modify, redirect, suppress, or substitute the operation of any button, link, or other interactive feature of the Palatial Affiliates Site.
5.4 You are forbidden to attempt to artificially increase monies payable to you by Palatial Affiliates.
5.5 You and your Sub-Affiliates shall at all times comply with all the applicable Gaming laws and regulations and all the Data Protection laws and regulations, including but not limited to the European Directive 2002/58/EC, the General Data Protection Regulation (GDPR) (EU) 2016/679 and any legislation and/or binding regulations implementing or made pursuant to them.
In particular:
a) You may not in any way advertise to customers which did not expressly and clearly consent to receive marketing communications, or which consent you didn't store and are not able to prove anytime, or to customers which data have been processed in breach of any Data Protection laws and regulations
b) Standard Marketing Methods: The Affiliate may use standard affiliate marketing methods, including content marketing, SEO, and organic social media, without prior approval, provided such methods comply with all applicable laws and the terms of this Agreement.
c) Non-Standard Methods Require Approval: The Affiliate must obtain written approval from Palatial Affiliates before using any of the following marketing methods:
•Email marketing campaigns
•Paid search advertising (PPC)
•Organic or Paid social media advertising
•SMS or text message marketing
•Any method not expressly listed as "standard" above
d) Consequences of Unauthorised Marketing: Use of a non-standard marketing method without prior written approval is a material breach of this Agreement. Palatial Affiliates reserves the right to withhold commissions earned from unauthorised traffic and to terminate this Agreement immediately.
5.6 We reserve the right to terminate the Agreement immediately with no notice if, in our reasonable opinion, you have breached any gambling advertising rules or any Data Protection laws and regulations.
5.7 When advertising to customers in Great Britain, you shall abide by the rules for gambling advertising as defined by the Committees of Advertising Practice (CAP and BCAP) and upheld by the Advertising Standards Authority. You will ensure that marketing communications, particularly in relation to free bet and bonus offers do not amount to or involve misleading actions or misleading omissions. Marketing communications that include a promotion must provide as such information about significant conditions as practicable within the advert itself, and with sufficient prominence. Where the advert is genuinely limited by space (banner advertisement) significant conditions must be displayed no further than one click away from the advert itself. Examples of free bet or bonus offers which may not comply with legislation include: the promotion does not provide supporting information on the terms and conditions of the offer or provides it with insufficient prominence for example only visible once scrolled down; when clicked, advertising banners take a customer direct to the join or login section of the website, without providing terms and conditions of the offer; significant information may only be available 'below the fold' on a web page or email and a customer may only be aware that terms and conditions apply if they actively scroll to the end of a webpage or similar. The above requirements are applicable to all forms of marketing communication, including social media and other forms of advertising such as newspapers. We reserve the right to terminate the Agreement immediately with no notice if, in our reasonable opinion, you have breached the gambling advertising rules as defined by Committees of Advertising Practice (CAP and BCAP) and upheld by the Advertising Standards Authority.
6. Palatial Affiliates 's Obligations
6.1 Palatial Affiliates shall supply you with the Links for inclusion on the Your Website and may update such Links from time to time.
6.2 Palatial Affiliates shall use its best endeavors to ensure that whenever a Referred Customer signs-up with Palatial Affiliates through your affiliate link with your tracking code attached the relevant Customer is identified as originating from the Your Website. However, Palatial Affiliates shall not be liable to you in any way if Palatial Affiliates is unable to identify a Customer as originating from the Your Website.
7. Payment
7.1 Payment is made on the 15th of every calendar month.
7.2 The minimum sum for a monthly payment of affiliate payment is 100 GBP. If a Revenue Share does not exceed 100 GBP, Palatial Affiliates shall be entitled to withhold and carry forward such sum until the end of the first calendar month in which the Revenue Share (including such carried forward sum) exceeds 100 GBP, at which time payment shall be made. For the avoidance of doubt, you will only receive a payout when there is a positive balance and it is greater than 100 GBP in any given month.
7.3 If an Affiliate's Revenue Share for a particular calendar month is negative, such negative amounts shall be carried forward to the subsequent month(s).
7.4 Palatial Affiliates shall provide you with statements accessible through your personal affiliate page, http://palatialaffiliates.com, detailing the Referred Customers and your share of Net Generated Revenues.
8. Intellectual Property
8.1 Palatial Affiliates grants you a non-exclusive and worldwide license to display the Palatial Affiliates brand features and related content (the " Palatial Affiliates Content") during the Term solely for the purposes of the display of the Links by you on the Your Website as set out in this Agreement and in accordance with Palatial Affiliates 's guidelines as may be provided to you from time to time. All intellectual property rights and any goodwill arising in the Links and in all betting products, associated systems and software relating to the services provided by Palatial Affiliates to its customers from time to time shall remain the property of Palatial Affiliates. You are not permitted to alter or modify in any way the Palatial Affiliates Content without the express prior written consent of Palatial Affiliates.
8.2 You agree that the Your Website shall not resemble in any way the look and/or feel of the Palatial Affiliates ‘s Site, nor will you create the impression that the Your Website is the Palatial Affiliates Site (or any part thereof).
9. Warranties
9.1 Each party to this Agreement represents and warrants to the other that it has, and will retain throughout the Term all right, title and authority to enter into this Agreement, to grant to the other party the rights and licenses granted in this Agreement and to perform all of its obligations under this Agreement.
9.2 You warrant that you have obtained and will maintain in force all necessary registrations, authorizations, consents and licenses to enable you to fulfill your obligations under this Agreement.
10. Disclaimer
We make no representation that the operation of the Palatial Affiliates Site will be uninterrupted or error-free and we will not be liable for the consequences of any interruptions or errors.
11. Indemnity
You are solely responsible for any marketing initiatives you and/or any of your Sub-Affiliates conduct, including, without limitation, compliance of such initiatives with the applicable legal requirements.
You (the "Indemnifying Party") shall indemnify on demand and hold harmless Palatial Affiliates and each of Palatial Affiliates 's associates, officers, directors, employees, agents, shareholders and partners (the "Indemnified Party") from and against any and all losses, demands, claims, damages, costs, expenses (including without limitation consequential losses and loss of profit, reasonable legal costs and expenses and VAT thereon if applicable) and liabilities suffered or incurred, directly or indirectly, by the Indemnified Party in consequence of any breach, non performance or non observance by you and/or any of your Sub-Affiliates of any of the obligations or warranties on the part of the Indemnifying Party contained in this Agreement or of any applicable laws or regulations.
12. Exclusion Of Liability
12.1 Nothing in this clause 12.1 shall limit Palatial Affiliates 's liability for death or personal injury resulting from Palatial Affiliates 's negligence or for fraud.
12.2 Palatial Affiliates shall not be liable, in contract, tort (including without limitation negligence) or in any other way for: loss of revenues, profits, contracts, business or anticipated savings; or any loss of goodwill or reputation; or any indirect or consequential losses in any case, whether or not such losses were within the contemplation of the parties at the date of this Agreement, or any other matter under this Agreement.
12.3 The liability of Palatial Affiliates shall not, in any event, exceed the sum of the total monies paid by Palatial Affiliates to you over the 6 month period preceding the date on which such liability accrued.
13. Term
13.1 This Agreement shall start on the date that we notify you that your application has been successful in accordance with clause 1. This Agreement shall continue thereafter unless and until terminated by either party upon 14 days written notice.
13.2 If you are in material breach of your obligations within this agreement, Palatial Affiliates may bring the term to an end with immediate effect; and cease to pay you any further Revenue Share on you Referred Customers, by written notice to you.
13.3 Dormant Affiliate Account Commission ReductionIf an Affiliate's account becomes dormant, the Revenue Share rate payable on the entire cohort of players previously referred by that Affiliate will be adjusted according to the following schedule:
| Period of Affiliate Inactivity | Revenue Share Rate on All Referred Players |
| 0 - 6 Months | Standard Rate (as per Section 4.1) |
| 6 - 12 Months | 15% |
| 12+ Months | 0% |
For the avoidance of doubt, an Affiliate Account is deemed dormant if the Affiliate fails to refer at least one (1) new First-Time Depositing (FTD) player within a continuous period. The inactivity period will be measured from the date of the last FTD referred by the Affiliate.
14. Your personal information
We are required by law to comply with data protection requirements in the way in which we use any personal information collected from you. We therefore take very seriously our obligations in relation to the way in which we use your personal information. To learn how we use your personal information please read our Privacy Policy.
15. General
15.1 This Agreement constitutes the entire Agreement and understanding of the parties and supersedes any previous agreement between the parties relating to the subject matter of this Agreement. Nothing in this clause shall operate to limit or exclude any liability for fraud.
15.2 If any provision of this Agreement shall be found by any court or administrative body of competent jurisdiction to be invalid or unenforceable, such invalidity or unenforceability shall not affect the other provisions of this Agreement which shall remain in full force and effect.
15.3 Any notice given or made under this Agreement to Palatial Affiliates shall be by email to the relevant email . Palatial Affiliates shall send you any notices given or made under this Agreement to the email address supplied on your application form or such other email address as notified by you to Palatial Affiliates.
15.4 Nothing in this Agreement is intended to create a partnership between the parties, or to authorize either party to act as agent for the other, and neither party shall have authority to act in the name or on behalf of or otherwise to bind the other in any way.
15.5 Neither party shall make any announcement relating to this Agreement nor its subject matter without the prior written approval of the other party except as required by law or by any legal or regulatory authority.
15.6 Governing Law and Jurisdiction. The validity, construction, and performance of this Agreement (and any claim, dispute, or matter arising under or in connection with it or its enforceability) shall be governed by and construed in accordance with the laws of England and Wales. Each party irrevocably submits to the exclusive jurisdiction of the courts of England and Wales over any claim, dispute, or matter arising under or in connection with this Agreement or its enforceability.
15.7 In case of any discrepancy between the meanings of any translated versions of this Agreement, the meaning of the English Language version shall prevail.
16. Changes To This Agreement
This Agreement has not been varied or otherwise amended since 18 Dec 2025.